Why Hire A Website Marketer?

Some things are best left to the pros and professional website marketing is often one of them.

Oh, never underestimate the value of a profession to improve your website marketing. Consider the following scenario: you have invested a ton of money into the design of your website with the hopes that it will lead to increased traffic and income. Unfortunately, despite all the merits of your web development plans and increase in revenue does not appear likely. This is most distressing because if the website doesn’t experience and upswing in revenues then it will become a money drain. It looks like it is time to bring in a professional website marketing team.

Again, never underestimate the value of a professional website marketer. Often, the employment of web development marketing professionals means the difference between failing and succeeding in your website venture. Obviously, website publishers want to succeed. Sometimes success involves understanding limitations and delegating duties to someone else. After all, muddling unsuccessfully through a venture is not a formula for success. All it will do is slow a website publisher down and concede ground to a competitor. Why should any web publisher follow such a flawed paradigm? Perhaps it is because of budgetary limitations but often it is because they do not see or understand the value of such professionals.

Experience counts for a lot and this is what a professional website marketing professional brings to the table. A true professional understand the complexities associated with making a marketing strategy work. They understand the various nuances required for success that an amateur misses. These are all critical points well worth realizing.

Professional website development marketing professionals also save significant time. Because professionals know what needs to be done there is very little delay or down time in enacted a marketing plan. Time is money may be a cliché but it is also a very true statement. Using a professional will move things quickly and efficiently.

Also, it is critical to note that web development marketing professionals essentially pay for themselves. That is, while there are fees associated with hiring a marketing professional the end result of a successful marketing campaign will be revenues that would never have been possible without the help a marketing team. So, do not consider the work of a marketing team to be an expense. Instead, consider it a valuable investment.

Actually, there is really nothing to consider because it IS a valuable investment. That is, a solid professional will eventually pay for his own work himself through the increased revenues that increased traffic will deliver. Website marketing can take you far so don’t skimp on hiring those professionals who know how to go about it.

GlobalWebsiteCreations of Alberta, Canada offers  first rate, very affordable website design packages that are suitable for any web development plan.

Creatively yours, Todd Herman
Senior Vice President
GlobalWebsiteCreations.com

President
GlobalWebsiteCreating.com

The Positives of Marketing Your Website

Proper website marketing has a host of benefits to it and the most important would be increasing traffic. When an individual goes the proverbial extra mile to create a solid website it would be a shame if the website did not reach its maximum audience. This is really the crux of website development marketing: providing a well designed deserving website with an audience. But what is the benefit of a website possessing a significant audience? Well, there are a number of reasons. Let’s examine a few of the most common ones.

Boosting sales. No matter how good of a product or service a website offers the reality is that most visitors are not going to purchase. (There are no way 90% of the visitors who hit on a site will make a buy) If the percentage of conversions is only a fraction of visitors then a website needs to raise the volume of visitors. After all, 10% of 10,000 are more than 10% of 1,000. Web development marketing can boost traffic and that means boosted sales.

Pointing Out Deficiencies. If your website marketing is greatly boosting traffic and sales are not increasing this should raise a huge red flag. Such an incidence could mean there are structural problems with the site. In other words, people are looking and they are not buying and what is the reason? While the reason may not be obvious, the lack of sales conversions despite solid website marketing could lead to a re-examining you your web design and overall sales strategy.

Creates Monetization Opportunities. It is impossible to earn money from PPC ads or affiliate marketing sales if the number of visitors is minimal. This is why a solid website development marketing plan is necessary for those looking to boost their monetization potential. So, never underestimate the importance of driving traffic to your site.

It Can Make You Famous! The volumes of people who visit the internet are in the tens of millions. Many individuals who operate a website – whether commercial or hobbyist – have become media figures thanks to their huge audiences. Proper website marketing will help deliver the large volume of audience that makes such popularity possible. While some may not want to be famous it is important to remember one thing: having a “known” name makes furthering additional business strategies much easier. After all, your name becomes an established brand.

Of course, there are many other positives to properly marketing a website. These are but a few and they do provide some food for though. The bottom line is never to overlook website marketing avenues because they deliver huge when properly employed. So, do the right thing – don’t delay – look into website marketing opportunities today.

Creatively yours, Todd Herman

Senior Vice President

http://www.GlobalWebsiteCreations.com

President

http://www.GlobalWebsiteCreating.com

Make It Easy To Purchase From Your Website

Online commerce has grown to a level many thought impossible a decade ago. Today, billions of dollars flows through internet commerce every year. This is in large part due to the streamlining the buying process. A decade ago, commercial websites were not interactive and consisted of little more than an electronic version of a magazine ad. Such mail order purchasing is a cumbersome process and that is why internet commerce was minimal in the early days. Today, the way in which people can buy online is much easier. That is why they buy in such volumes. Yet, there are still those who employ a website design module that is ten years out of date. So, let’s take a look at the website design methods that are much easier for people to make purchases.

First and foremost, the website designers must make it apparent that the website is a commercial venture. Poor web development, for example, may be loaded with lots of cool graphics and interesting text but the actual items that are for sale are presented in a peripheral manner as opposed to the focus of the site. Needless to say, such website development is very weak and will not facilitate any profits.

Solid website design, however, will clearly identity the products or services that are offered. The description will be clear and properly illustrated. If you are selling boxing gloves, for example, you would need to provide a photo of the gloves; the manufacturer should be identified; the different weights of the various gloves; the different colors the gloves come available in; and, of course, the price of the gloves. In short, the potential customer knows EXACTLY what he is buying. If a person is provided with proper information then the person will be less likely to dismiss the purchase.

Now, here is the absolutely MOST CRITICAL aspect of commercial website design. The website positively must have reliable shopping cart software installed. Without such software the ability to make a purchase is made much more difficult. The first time a customer buys from your site all they will need to do is plug in vital purchasing information such as credit card info, mailing address, etc. This info can then be saved on the cart’s memory so the next time a visitor wants to make a purchase they can do so with one click. Such ease of use makes customers much more likely to buy.

Ultimately, that is the goal of streamlining website design for commercial sites. You want to make it as easy as possible for customers to purchase. When the process is easy then the ability to sell more items becomes much easier.

Creatively yours, Todd Herman
Senior Vice President
GlobalWebsiteCreations.com
President
GlobalWebsiteCreating.com

The Positives of Marketing Your Alberta Website

Proper Alberta website marketing has a host of benefits to it and the most important would be increasing traffic. When an individual goes the proverbial extra mile to create a solid website it would be a shame if the website did not reach its maximum audience. This is really the crux of website development marketing: providing a well designed deserving website with an audience. But what is the benefit of a website possessing a significant audience? Well, there are a number of reasons. Let’s examine a few of the most common ones.

Boosting sales. No matter how good of a product or service a website offers the reality is that most visitors are not going to purchase. (There are no way 90% of the visitors who hit on a site will make a buy) If the percentage of conversions is only a fraction of visitors then a website needs to raise the volume of visitors. After all, 10% of 10,000 are more than 10% of 1,000. Web development marketing can boost traffic and that means boosted sales.

Pointing Out Deficiencies. If your website marketing is greatly boosting traffic and sales are not increasing this should raise a huge red flag. Such an incidence could mean there are structural problems with the site. In other words, people are looking and they are not buying and what is the reason? While the reason may not be obvious, the lack of sales conversions despite solid website marketing could lead to a re-examining you your web design and overall sales strategy.

Creates Monetization Opportunities. It is impossible to earn money from PPC ads or affiliate marketing sales if the number of visitors is minimal. This is why a solid website development marketing plan is necessary for those looking to boost their monetization potential.

It Can Make You Famous! The volumes of people who visit the internet are in the tens of millions. Many individuals who operate a website – whether commercial or hobbyist – have become media figures thanks to their huge audiences. Proper website marketing will help deliver the large volume of audience that makes such popularity possible.

Of course, there are many other positives to properly marketing a website. These are but a few and they do provide some food for though. The bottom line is never to overlook website marketing avenues because they deliver huge when properly employed. So, do the right thing – don’t delay – look into Alberta website marketing opportunities today.

Creatively yours, Todd Herman

President
GlobalWebsiteCreating.com

Senior Vice President
GlobalWebsiteCreations.com

Generating More Income with Alberta Website Marketing

“So what’s this you hear about Alberta website marketing? Is it really worth the effort?”

While clichés can be dull to listen to after a while there is a certain fact about them that can’t be denied: they are often true. So, let’s repeat one of the most common of the repeated clichés: Do what you always do and you will get what you always get. In other words, if you don’t change the way you go about life then nothing in your life will change. This is a fact.

One area of life people always complain about is finances or lack thereof. Most people would just love to have more income. Yet, they can never achieve that goal. Part of the problem is that they look at achieving their goal from an outmoded perspective. If they need extra money they try to work more hours at their current job or they look for something on the side. While there is nothing inherently wrong with any of these approaches, there is a much easier way to make extra money. It comes in the form of website marketing.

Ok, some folks out there may be saying they can’t get involved with website marketing. They do not have a product to sell and they are not experts in web development marketing. That might be the case for the “here and now” but what about tomorrow? In other words, if these individuals lack knowledge of website development marketing what is stopping them from doing a little research and learning more about the subject? Other than lack of initiative, nothing is stopping them!

There are a number of ways one can earn money from website development marketing. It can come in the form of drop ship selling, affiliate marketing, direct advertisement revenue, promoting a product or service or pay per click marketing. Now, these are most definitely NOT get rich quick schemes. They all require hard work and commitment. But, if one does put the time in it will be worth it as all these website marketing strategies have long since been proven to deliver results.

Whether you are looking for a supplemental income or are wishing to never have to work again, solid web development marketing plans can achieve this goal. So start your journey in Alberta web development marketing today. There is a brave new website marketing world out there if you are willing to go after it!

Creatively yours, Todd Herman
Senior Vice President
GlobalWebsiteCreations.com

President of B.C. Division
GlobalWebsiteCreating.com

Very Important Rules of Website Marketing – May09/08

Articlecity.com Tags: alberta website marketing, alberta web development marketing, Alberta website designer marketing

When it comes to successful Alberta website marketing, the one word that should never be invoked is “haphazard”. Instead, a deliberate approach that follows established successful marketing logic is a far better plan. This, of course, begs the question as to what rules comprise this logical, success based approach. While there are no absolutes that guarantee website development marketing success, there is a number of “tried and true” website marketing rules that will improve any strategy. These rules are worth examining.

Chart your goals. First and foremost, any website marketing strategy needs clearly defined goals along with a clear plan to achieve them. This will aid greatly in keeping any marketing plan on target and focused. For example, if you are selling a product you may have a goal of increased sales. In order to do this, you have to spell out exactly HOW you plan to increase sales. Also, the intended timeframe for achieving the goal should be spelled out. This way, if you are not on target for meeting your goals, then the website development marketing strategy can be tweaked and modified. But this can only be accomplished if a clear goal is sought at the very beginning. You can’t revise something that never existed in the first place.

Keywords, keywords, keywords! More than anything, website marketing relies heavily on search engine traffic. A significant reason for this is that most people find websites through their search engine queries. This is done by plugging keywords into the search engines related to the subject they seek. As such, weaving proper keywords into the text of a website is critical to any website marketing strategy. Without proper keywords, search engine traffic will always be minimal.

Stay up to date with website marketing innovations. There have been many inroads achieved in website marketing over the past three years. The explosion of pod casting, social networking, and file sharing services has all been utilized to market websites with tremendous success. Staying current with web development marketing trends along with being open minded regarding new marketing strategies are critical for success. Yet, there are many website publishers who do not take advantage of what these new inroads offer. Sorry, but a 1998 website marketing strategy will not work in the modern era. Exploring valuable cutting edge marketing strategies, however, will give any website’s exposure a boost.

But never forget tried and true methods such as email promotions either! Email marketing to promote a website is virtually as old as the internet itself. Email website marketing has survived for so long is because it is effective if used correctly. This means a website must employ targeted emails derived from solid “opt in” lists. (Random spam emailing has long since lost its effectiveness) The email should also not be “prattle” and must include items of interest. This includes website news and updates, discounts on products and services, etc. This is a strategy that the major websites (Amazon.com, Borders.com, and Ebay.com) have all used for significant success. There is no reason why this success can not be duplicated by other websites.

Create a solid website. Ok, you have drawn traffic to your website, now what? Any website marketing strategy is only as strong as the website itself. If the website is poorly designed, difficult to navigate, not user friendly or just downright boring people will leave it soon after they arrive. As such, it is critical that any website being marketing be properly designed or any web development marketing strategy employed will be doomed to failure. If there was a golden rule to website marketing it would be this!

As you can see, there is no “magic” to proper web development marketing. There is simply a common sense approach that applies logical rules to enhance success. While this isn’t always easy, it is never difficult either.

Creatively yours, Todd Herman
Senior Vice President
GlobalWebsiteCreations.com

Visit my blog for more helpful articles on website, design, SEO and marketing.
ToddHermanblog.com

Keep Visitors Coming Back To Your Website

What can keep the visitors to your website coming back to the site again and again? This indeed is an intriguing problem. We need to think from the perspective of the visitor and see from the visitor’s point of view as to what he or she is looking for in the website. Let’s try and analysis these common issues and their possible solutions.

1. Regularly Updated Content

It is easily the most important factor. The latest up to date content; Think for example a simple website of a web designing company. Now suppose they have a price list for a few services on the website which was changed last week. But the website still does not have the latest list. A prospective client visits the website and decides to buy a service; However when he later on comes to know that the price is different. He may either be put off by the company’s unprofessional behaviour or would from the next time simply call rather than visiting the website. If the genre which your website addresses does not require the content to be updated then you may want to focus on making the content better than your competition. The information on your website should be the latest and the most updated one.

2. Neat Layout

A neat layout or a good presentation of the content that you have created adds further value to your content. A simple and aesthetic layout always scores more. Classifying information into logical sections and then presenting it to the user has its advantages.

3. Usability

Good Navigation, clear Texts and pleasing colors are a few things that make your site more ‘user-friendly’. Good and understandable navigation is a must for every website. It is always a good idea to think what matters to your visitors the most and place that information right on the front page. Just like most of the travel websites have a form to book a ticket right on the front page. The main idea is to think from the visitor’s perspective.

4. Value Added Services

These features can make the difference between two very similar websites. G-mail is probably an illustration of this. It also provided email facilities to its clients and so did others like Yahoo or Hotmail but just because it made the whole user experience so simple and had some cool value added services like embedded chats, it has become more popular.

The crux of the story is simple. Plan your website well; Get into the visitors shoes and think what can keep bringing you to the site again and again. Keep a constant check on your competition and always try and think ahead of them.

Included with every website, GlobalWebsiteCreations.com from Alberta, Canada implements a flash banner and logo design, search engine optimization, customer website management, free website hosting, monthly website statistics analysis, and 24-hour global technical support. We also provide value-added internet services, such as website audio services, e-commerce web solutions, web conferencing, streaming video, web TV and data backup services to help manage any small, medium or large online company.

Creatively yours, Todd Herman

Senior Vice President
www.GlobalWebsiteCreations.com

Very Important Rules of Any Website Design

Websites are the new Visiting Cards. Everyone has one or should I say at least one. Still of the billion websites out there, there are only a few that fulfil the role for which they were made. Designing a website, though quite simple, requires the designers and the planners to think through. There are a few rules that I have laid down for a good quality Web design. These have been written in the order of their importance.

1. Navigation

The single most important part of the website where more people falter is its navigation. The ease of navigation in your website can set you apart from your competition. The idea is simple, the easier it is for the user to browse through your website, the more pages he or she is going to end up reading and this will eventually result in more profits for you depending upon your business model. The basic idea is to plan your entire website before you start to actually design it. Thinking through about the various pages and the way they would be interlinked helps a lot.

2. Readability

This again I think is very important. You must have at some point of time encountered a website with very what I call ‘eye-unfriendly’ colour scheme. Most of the times you would end up closing it without even bothering to see what the content is. So, it is again very important to make designs that don’t hurt the eye. You need to choose the colours carefully keeping in mind that the entire package is eye-friendly.

3. Screen Real Estate

How to wisely use the screen area is an area of research in itself. The golden rule is the ‘Content is the King’ rule. If you give a good deal of your real estate to your content you are attracting more people. You should plan how you will divide the space amongst your content, advertisement, graphics and navigation menus. It is better to get some consultation from an expert to get suggestions specific to your business model.

4. Quick Loading Web Pages

How quickly your page loads is a very important parameter to judge your design and more than that a very important parameter for the users to like or dislike your website. A quick to load website with simple controls scores over its counterparts any day.

5. Compatibility

Any discussion on a good web design won’t be complete without the mention about compatibilities. A good designer will always test the website in multiple browsers and in multiple resolutions. It is good to plan a layout which is compatible on all the browsers and looks alright on various resolutions and nowadays also the hand held devices. Planners may however also want to consider a target group of audience and then plan the best possible layout for them and have alternatives for the others.

Creatively yours, Todd Herman

Senior Vice President
GlobalWebsiteCreations.com

Visit my blog at:
Todd Herman’s Blog

Alberta Website Design – Tips to Get Repeat Website Traffic

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

A reputed Alberta affordable provider of top notch website designs, we offer our clients first rate design packages that are suitable for small or home-based businesses to large corporation web development.

Todd Herman,
Senior Vice President
GlobalWebsiteCreations.com